Chapter 6
Sustain
6.1 Welcome to Sustain
Well done! Nice work! You are here because your product has reached a good level of maturity. In Sustain your product is now a cash cow. This means that you are consistently generating revenue and you have a repeatable and well-understood business model. Being in Sustain, doesn’t mean pulling back because you have reached the highest point of market saturation. In a globally competitive market, sustaining great operational margins and efficiencies, while continuously delighting the customer have to become more your focus.
Even as we enter Sustain, we must remember to continue using Lean thinking ...
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