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1 The Like Effect: The Power of Positive Marketing
Likes Decrease Costs and Increase Profits
Likes Increase Sales
Likes Give You Control of the Customer Conversation
Likes Prove People Are Paying Attention
Likes Solidify Loyalty
Likes Create Evangelistic Customers
There’s No Dislike Button
Can You Do Fear-Based Marketing on Facebook?
Google “Likes” the Like Button
Facebook Is About Passions and Interests
How Often Do Facebookers Like Things?
Facebook Users Are More Trusting
Facebook Groups: Off-the-Charts Positivity
Facebook Page Brag Boards
Emotions on Facebook Are Contagious
Gross National Happiness
2 You Can’t Tell a Facebook by its Cover: The Case for Facebook Marketing
Why Facebook Marketing ...