November 2022
6 pages
13m
English
Before investing in products or services that claim to provide business insights based on brain research, managers should understand several key issues with neuroscientific solutions.
Neuromarketing. Neuromanagement. Neurofinance. Attempts to inject brain science into the business world have been nothing short of comprehensive — and, quite possibly, oversold.
Proponents of neuroscience in commercial settings argue that it can provide key insights that help explain consumer and employee behavior — insights that can ultimately be used to develop more appealing products and services. While that may be true to a certain extent, managers considering such applications aren’t ...