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The Little Black Book of Innovation, With a New Preface
book

The Little Black Book of Innovation, With a New Preface

by Scott D. Anthony
March 2017
Intermediate to advanced content levelIntermediate to advanced
320 pages
5h 12m
English
Harvard Business Review Press
Content preview from The Little Black Book of Innovation, With a New Preface

CHAPTER 1

THE INNOVATION IMPERATIVE

Innovation—something different that creates value—is both more important and more accessible than ever before.

Innovation. The very word exudes optimism. Innovation gives us new ways to communicate with friends and family. It helps us live happier, healthier lives. But what does the word mean, and how much does it really matter? This chapter provides a simple definition of innovation, describes different types of innovation, explains why innovation is the most pressing challenge of our time, and details why innovation is more accessible than many realize.

Innovation Defined

Over the past few years, I have written several books on innovation, totaling close to a quarter million words. I went back and looked, ...

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Publisher Resources

ISBN: 9781633693418