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The Little Black Book of Innovation, With a New Preface
book

The Little Black Book of Innovation, With a New Preface

by Scott D. Anthony
March 2017
Intermediate to advanced content levelIntermediate to advanced
320 pages
5h 12m
English
Harvard Business Review Press
Content preview from The Little Black Book of Innovation, With a New Preface

WEEK 1

DISCOVERING OPPORTUNITIES

While innovation can appear to be random, the best innovators follow a disciplined process to discover opportunities to do something different that has impact. The first week of innovation training focuses on this discovery process, drawing on experiences ranging from Innosight’s efforts to help an Indian conglomerate reframe the local refrigerator market to surprising lessons from Looney Tunes.

The best way to practice these techniques is to apply them to a real problem. You might already have an innovative idea you hope to implement. If not, consider a problem at work or at home that has been nagging you. This week will help you to accomplish the following:

  1. Identify your target customer.
  2. Identify the problem ...
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Publisher Resources

ISBN: 9781633693418