The Little Black Book of Innovation, With a New Preface

WEEK 3

ASSESSING AND TESTING IDEAS

There’s a misbegotten sense that the biggest hurdle facing the would-be innovator is developing a winning idea. Ideas are actually the relatively easy part. The hard part is actually doing something with the idea. This week of innovation training draws on Indian barbers, a software titan, and Thomas Edison to help you identify whether your idea does in fact have potential and to help you run experiments to address critical unknowns.

This week will help you to accomplish the following tasks:

1. Assess the potential of your idea.
2. Identify the biggest assumptions behind realizing that potential.
3. Design experiments to address those assumptions.
4. Draw the right implications from those experiments.

Day 15Let Patterns ...