If I was down to the last dollar of my marketing budget,I’d spend it on PR! — Bill Gates1
Thanks, bill. I’m here whenever you’re ready to spend that dollar!
Many turn to a public relations agency or a consultant when they want to receive the full benefits of the discipline but don’t have the time or expertise to practice it themselves. Whether it’s for a long-term relationship or a one-off project, here’s what you need to consider after deciding to outsource the PR function.
One of the first questions I ask when I’m approached is, “What’s your budget?” Once I find out, I know whether to move forward or suggest they use a consultant. A full-service agency is more costly than an independent professional. ...