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The Living Leader by Penny Ferguson

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1

INTEGRAL PERFORMANCE

Leadership is a potent combination of strategy and character.

But if you must be without one, be without the strategy.

Norman Schwarzkopf

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An organisation needs a balance between two elements to be successful. Firstly, it needs a very clear vision—where it wants to go with whatever products it wants to sell, how it wants to be seen in the market place, what culture it wants and the strategy of how it intends getting there. Secondly, in order to make this a reality, an organisation needs individuals who have the right skills and attitude to be able to deliver what is required in line with the vision.

The knack then is to get ...

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