Chapter 12 Choosing the Right Communication Tools
The medium is the message because it is the medium that shapes and controls the scale and form of human association and action.
—Marshall McLuhan, professor and media critic
Theresa laments that it used to be easy when everyone worked in the office together. You had face-to-face communication, meetings, and a controllable amount of email and chat. Now, with people working everywhere, the tools she needs to master require two hands to count. Some of the tools she isn’t sure how to use, some she has never seen used well, and some, well, she just doesn’t like. Since it’s tough to schedule face ...
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