The Magnetic Leader

Introduction

Employees don’t work for companies. They work for people. Yet companies keep piling on perks, hoping to buy their way into the hearts and minds of employees, and onto the infamous “best places to work” lists that resemble beauty contests more than they do reality. This strategy seems to have worked for many high-tech companies, which have managed to take employee incentives to a whole new level, but at what cost and for how long?

There’s always a bigger boat or a better perk that can be had. However, there appears to be a vast shortage of great leaders. In a recent TinyPulse New Year Employee Report, one thousand working Americans shared their workplace wishes for the New Year.¹ Participants were asked what one thing they wished ...