The Magnetic Leader

Chapter 13From “Who?” to an Unforgettable You

Quick, write down the names of all the managers you’ve ever worked for. Do this in less than twenty seconds. Who topped your list and whom did you forget? Those you remembered left some sort of impression—hopefully, a good one. We used to call this your reputation. Now it’s called your personal brand. It communicates the value you offer.

In the old days, say, five years ago, not much attention was paid to personal brands. You did your job and didn’t give much thought about the way others perceived you, unless you worked for an organization where promotions were mostly based on office politics. As I mentioned in chapter 12, everyone’s opinion seems to count these days, hence my desire to include a ...