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The Magnetic Leader by Roberta Chinsky Matuson

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Chapter 14Perpetual Magnetism: Sustaining Your Leadership Charge

How long can you go without charging your cell phone before it dies? Your iPad? Probably not all that long. The same rules apply to sustaining your magnetic charge. The number of people who choose to subscribe to my free newsletter, The Talent Maximizer®, in any given week is directly related to how often I’m posting to my Forbes blog and my personal blog. When I increase my social media interactions, I immediately see an uptick in the number of people who are following me. Sometimes I get lazy or I’m too busy to do a lot of writing or marketing. As a result, my business tends to slow in direct proportion to the slowdown in my marketing efforts.

The same things happens with your ...

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