Chapter Six

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The Greatest Copywriter

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FOR LORD & THOMAS, and for Albert Lasker in particular, Frank Van Camp—the head of the Indianapolis-based Van Camp Packing Company—was an extremely important client. Van Camp’s confidence in his young account manager had led directly to a major shake-up at Lord & Thomas, to Daniel Lord’s abrupt retirement in 1904, and to Lasker getting his original ownership stake in the agency.

Van Camp was also a demanding client. When the gifted but erratic John E. Kennedy, copywriter for the Van Camp account, left Lord & ...

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