Chapter Nine


Into the Tomato Business


ADVERTISING COMPLEMENTS a business, and sometimes even overshadows a business, but it is not the business itself. Documenting the successes of an advertising agency risks creating a distorted picture, by implying that the marketing of a product is more important to the success of that product than the product itself. Albert Lasker knew that wasn’t true. He told his clients that good advertising couldn’t rescue a bad product or a bad company.

He also understood that building and operating a thriving enterprise ...

Get The Man Who Sold America now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.