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The Manager's Answer Book by Cornelia Gamlem, Barbara Mitchell

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Creating Your Personal Brand

ONCE YOU ASSUME the role of manager, all eyes are on you. Beyond knowledge and skill, you have to show that you are credible, competent, and trustworthy to be a successful manager. How you present yourself, how you communicate, and how you act all reflect on the type of leader and person you are. The questions and answers in this section reflect on those traits that project confidence, credibility, and integrity.

Question: I understand that creating a personal brand is important. I expect the discussions in this section are inspiring. How do I encapsulate, protect, and maintain my brand?

Answer: Your brand is important. ...

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