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The Manager's Communication Toolbox
book

The Manager's Communication Toolbox

by Everett Chasen, Robert Putnam
November 2012
Intermediate to advanced content levelIntermediate to advanced
176 pages
5h 26m
English
Association for Talent Development
Content preview from The Manager's Communication Toolbox

Write for the Web

“The simpler you say it, the more eloquent it is.”

—August Wilson

In This Chapter

  • How we read on the web.
  • How to write for the web.
  • How to keep your writing objective, skimmable, and concise.

In 1997, the Internet was still in its infancy. Neither Amazon nor Google existed. Facebook founder Mark Zuckerberg was in middle school. And the concept that computers could make high-definition videos available on-demand to anyone was a technological achievement no one believed would happen anytime soon.

Webpages—sites available to everyone with Internet access who want to read them—were still relatively new in 1997. That was the year, ...

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Publisher Resources

ISBN: 9781562868185Purchase book