WHAT IS THE PURPOSE OF THE SPEECH?

One of the preliminary questions you should always ask the group’s representative is what is the purpose of the speech: to inform, persuade or entertain.

Speeches to Inform

Speeches to inform represent the bulk of public speeches and, therefore, should be considered a top priority in this process. When considering a speech to inform, you need to think about facts, information and data. Simply put, you must consider what you and the audience know about the subject and how to make your information interesting. Effective informational speeches provide relevant information to audiences. For some speakers this may mean talking on a subject of which they have little initial knowledge. This can translate into mounds ...

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