The Manager's Pocket Guide to Public Presentations

INDEX

Active voice, using, 83

Advance copies, 141

Advertisement, speeches and, See also Publicity

Age, as factor in audience analysis, 20

Agenda, reviewing, 5

Alliteration, 85

Amplification, 85

Antithesis, 85

Arrival, on speech day, 23–24, 118

Association libraries, 36–37

Associations, publicizing speech through, 141

Assonance, 85

Attention getters, 47–48, 50

Audience

addressing entire, 97–98, 100–103, 129

establishing their need to know, 48, 50

meeting prior to speech, 119

proximity to, 106

targeting, 12–13

Audience analysis, 4–5, 17–21, 114

attitude toward topic, 19–20

audience characteristics, 20–21

interest in topic, 18–19

knowledge of topic, 19

in question-and-answer session preparation, 125–126

because, 84

Body, of speech, 51–52

proportion ...