Preface

It is relatively easy to persuade others. It is not easy to persuade them while standing on both principle and common ground. As newborns, we influenced without integrity: Our cries made our own needs known, and those needs took precedence over our parents’ need to sleep. We have been influencing ever since, but now we exert our influence in ways that benefit others as well as ourselves. At least we like to think we do.

In this collection of influence techniques, you will learn how to make your persuasions more powerful and more positive, thus making your sphere of influence wider and wiser. Whether you are in a position of leadership, management, sales, or customer service, or whether you simply want to learn how to exert greater influence ...

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