O'Reilly logo

The Manager's Pocket Guide to Recruiting the Workforce of the Future by Bruce Tulgan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

 

3

Planning YourRecruiting Campaign

TO BE EFFECTIVE IN TODAY’S competitive labor market, your recruiting campaign must be an aggressive, year-round effort. That means all company materials, even sales materials, should be developed with recruiting goals in mind. It is important to communicate in everything the organization does that the organization is not just a great provider of goods and services, but also a great place to work. This is especially true when it comes to the organization’s website, as potential applicants will visit your site at least as often as potential customers. And remember that recruiting messages reinforce sales goals: Clients and customers want to do business with an organization that is an employer of choice because ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required