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Planning YourRecruiting Campaign

TO BE EFFECTIVE IN TODAY’S competitive labor market, your recruiting campaign must be an aggressive, year-round effort. That means all company materials, even sales materials, should be developed with recruiting goals in mind. It is important to communicate in everything the organization does that the organization is not just a great provider of goods and services, but also a great place to work. This is especially true when it comes to the organization’s website, as potential applicants will visit your site at least as often as potential customers. And remember that recruiting messages reinforce sales goals: Clients and customers want to do business with an organization that is an employer of choice because ...

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