CHAPTER 6

Coaching to Motivate

Coaching is the backbone of creating a motivating environment. Legendary NFL coach Vince Lombardi once said this about coaching: “Coaches who can outline plays on a black board are a dime a dozen. The ones who win get inside their player and motivate.” Lombardi was talking about football, but the lesson applies to the business world as well. A manager can certainly lay out policies and procedures and manage projects and budgets. However, the objective of coaching is to get inside the employees’ minds and get them to feel that they can do anything. Managers who can do that see amazing results.

Merriam Webster’s Collegiate Dictionary defines coaching as to train intensively (as by instruction and demonstration).

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