The Innovation Imperative

Why innovate? Because we have to. End of story.

Yes, it is a short answer, yet a true answer. Because we have to.

Okay. You bought this book, and expect a longer answer. So here’s why. Because of what any newspaper says on a given day. Two wars in the Middle East still soak up tax dollars and lives. Global warming is rapidly changing the environment Schools are failing. Childhood obesity is rampant. More manufacturing employees are being laid off as their jobs are outsourced. Nuclear waste piles up. Asian carp are swimming up the Mississippi River, devouring everything in their path. The Sahara desert is expanding, lowland gorillas are disappearing, and mortgage holders are defaulting. Enough.

Is innovation the only ...

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