Attributes of an Innovative Culture

No two innovative cultures are alike. There is not a direct formula that will take you to an innovative culture. Some attributes, however, make a culture more likely to support innovation. These attributes fall into two categories: psychological environment and physical environment. We will start with the psychological environment.

Failing Forward

In an innovative culture, failing and learning from failure are encouraged. Risk taking is encouraged. Experimentation is encouraged. Following clues into new territories is encouraged. As we have seen, the lives of entrepreneurs and innovators, over the ages, are littered with failures. From painters tearing up their works to bankrupt businesses to inventions that ...

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