• Most companies have a pretty clear process for introducing new products into the marketplace with these steps: idea identification, concept generation, project evaluation, product development, and launch.
• Most organizations do not employ an organized process to develop and bring to fruition new ideas. Yet there are many quick ways to do fast prototyping and ideation.
• Management needs a way to develop and capture new ideas so that the organization always has a pipeline of ideas.
• The process of innovation contains both divergent (developing many new ideas) and convergent (deciding which are worthwhile) aspects.
How effective are your innovation practices?
Evaluate your organization by rating each question from ...
Get The Manager's Pocket Guide to Innovation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
