Chapter 2:The Innovative Mind

“Our business needs a massive transfusion of talent, and talent, I believe, is most likely to be found among non-conformists, dissenters, and rebels.”

David Ogilvy

Here’s a paradoxical question: Are innovators born or are they made?

Innovation is not an event, it is a mindset. So, what is the exact mindset of an innovator? Since innovators’ mindsets are very diverse, there is no one answer. Two dashes of Gates, add a cup of Einstein, throw in a tablespoon of Ford, and simmer in Edison’s lab for a couple years, and—Voila! You have a bona fide, guaranteed innovator.

So what is the answer to my question: Are innovators born or are they made? An astrologer might say that a person with their sun in Cancer and moon in ...

Get The Manager's Pocket Guide to Innovation now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.