Chapter 2:The Innovative Mind

“Our business needs a massive transfusion of talent, and talent, I believe, is most likely to be found among non-conformists, dissenters, and rebels.”

David Ogilvy

Here’s a paradoxical question: Are innovators born or are they made?

Innovation is not an event, it is a mindset. So, what is the exact mindset of an innovator? Since innovators’ mindsets are very diverse, there is no one answer. Two dashes of Gates, add a cup of Einstein, throw in a tablespoon of Ford, and simmer in Edison’s lab for a couple years, and—Voila! You have a bona fide, guaranteed innovator.

So what is the answer to my question: Are innovators born or are they made? An astrologer might say that a person with their sun in Cancer and moon in ...

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