Informal Standards of the Coelation Coeicient
Absolute value of the
correlation coefficient
Detailed description
Very strongly related
Fairly strongly related
Fairly weakly related
Very weakly related
Rough description
Related
Not related
1.0–0.9
0.9–0.7
0.7–0.5
Below 0.5
Just for your
information,
informal standards
are given above.
Warning
For example, the two variables are obvi-
ously related in this chart. However, the
correlation coefficient is almost 0 because
the relationship is non-linear.
I mentioned earlier that the correlation coefficient is an index that
shows the degree of
linear relation between two numerical variables.
sample of data unsuitable for
coelation coeicient
Coelation coicient = -0.0825
Oh...
120 Chapter 6
Street Survey in Everyhills
Age and Favorite Fashion Brand
27
33
16
29
32
23
25
28
22
18
26
26
15
29
26
Age
Theremes
Channelior
Bureperry
Bureperry
Bureperry
Bureperry
Bureperry
Bureperry
Channelior
Channelior
Channelior
Channelior
Theremes
Theremes
Theremes
Brand
Ms. A
Ms. B
Ms. C
Ms. D
Ms. E
Ms. F
Ms. G
Ms. H
Ms. I
Ms. J
Ms. K
Ms. L
Ms. M
Ms. N
Ms. O
Respondent
2. Coelation Ratio
On we go!
They have also
surveyed age
and favorite
fashion brand!
That's
numerical
and
categorical.
For numerical data and
categorical data, we use the
coelation ratio.
Its value is...Betwn 0 and 1.
Is the relationship
stronger if the value is
closer to 1 in this case,
t?
Yes, it is.
Let's Lk at the Relationship betwn Two Variables 121
I wi re-
organize the
table.
Hm.
Next, let's
make a
chart.
Wow! It sms
like there
are certain
coelations.
At this point, let’s
actuay calculate
the value of the
coelation ratio.
A right,
let's do it!
favorite fashion brand and age
Scaer chart of
favorite fashion brand and age
Sum
Mean
Theremes Chaelior Burepey
Theremes Chaelior Burepey
122 Chapter 6
Step 1
Do the calculations in the table below.
Step 2
Calculate the intraclass variance (S
TT
+ S
CC
+ S
BB
= how much the data within each category varies).
The value of the correlation ratio can be calculated by following steps 1
through 4 below.
(23 − 26)² = (−3)² = 9
(26 − 26)² = 0² = 0
(27 − 26)² = 1² = 1
(28 − 26)² = 2² = 4
(25 − 29)² = (−4)² = 16
(26 − 29)² = (−3)² = 9
(29 − 29)² = 0² = 0
(32 − 29)² = 3² = 9
(33 − 29)² = 4² = 16
(15 − 21)² = (−6)² = 36
(16 − 21)² = (−5)² = 25
(18 − 21)² = (−3)² = 9
(22 − 21)² = 1² = 1
(26 − 21)² = 5² = 25
(29 − 21)² = 8² = 64
(Theremes − average for Theremes)²
(Channelior − average for Channelior)²
(Bureperry − average for Bureperry)²
Sum
14
50
160
S
TT
S
CC
S
BB
S
TT
+ S
CC
+ S
BB
= 14 + 50 + 160 = 224
Let's Lk at the Relationship betwn Two Variables 123
Step 3
Calculate the interclass variance, or how different the categories are from each other.
(number of votes for Theremes) × (average for Theremes − average for all data)²
+ (number of votes for Channelior) × (average for Channelior − average for all data)²
+ (number of votes for Bureperry) × (average for Bureperry − average for all data)²
Step 4
Calculate the value of the correlation ratio.
So...The value of the coelation
ratio for age and favorite fashion
brand is...
4 × (26 − 25)² + 5 × (29 − 25)² + 6 × (21 − 25)²
= 4 × 1 + 5 × 16 + 6 × 16
= 4 + 80 + 96
= 180
180
224 + 180
180
404
= 0.4455
=
interclass variance
intraclass variance + interclass variance
124 Chapter 6

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