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Introduction
e mastery of innovation is the ability to get great ideas out into the mar-
ket so that they can deliver value for paying customers, with consistency
and predictability. A lot of companies have been able to get some good
products to market. Masters of innovation build a track record of deliv-
ering great products to the market with every new product launch. ey
deliver great ideas better and faster than their competition.
e product developers and leaders proled in this book have found that
the mastery of innovation is the mastery of Lean inking. Lean helps
them get more of what they want, and less of what they don’t want. When ...