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Lean Product Development:
The Mastery of Innovation
e ability to innovate is only worth something if those innovations gen-
erate value. A lot of great ideas never make it out of concept development,
don’t get to the market ahead of competitors, or lose all their protability
to post-launch quality problems. Lean Product Development is the ability
to get ideas to market faster, by maximizing value and minimizing waste
every step of the way.
Lean Product Development companies deliver the right products to the
market at the right time and the right price. e specic benets that com-
panies report include:
• Greater schedule predictability. T