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The Mastery of Innovation
book

The Mastery of Innovation

by Katherine Radeka
October 2012
Intermediate to advanced content levelIntermediate to advanced
265 pages
7h 3m
English
Productivity Press
Content preview from The Mastery of Innovation
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Value and Waste in Product Development
Jim Womack dened value entirely from the customer’s perspective:
“e right product to the right customer at the right price and at the
right time.” A product is anything a company delivers to customers:
tangible products, soware, and services all must deliver value. ey all
go through a product development process (PDP) that transforms them
from an idea into something that a customer can purchase and use, as
well as operational processes to produce and deliver them. In theory, if
a product delivers sucient customer value relative to its competitors, it
will be a successful product.
Since t
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Publisher Resources

ISBN: 9781439877067