
34 • Lean Product Development: Make it Work!
GOANDSEE
Toyota is not always the best model for Lean product develop-
ers, yet there is one aspect of Toyota’s management system that
every product developer should know and use: genchi genbutsu or
“go-and-see.”
Go-and-see is the practice of going to the “real place” where things
happen and seeing the situation rsthand. If you need to solve a
problem at a customer site, then you need to understand the problem
at the customer’s site. Usually, this means you need to go-and-see
the problem for yourself. No descriptions, pictures, or even video
will convey the wealth of knowledge that ...