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The Mastery of Innovation
book

The Mastery of Innovation

by Katherine Radeka
October 2012
Intermediate to advanced content levelIntermediate to advanced
265 pages
7h 3m
English
Productivity Press
Content preview from The Mastery of Innovation
67
6
Ford Motor Company: How to
Revitalize an American Icon
For over 20 years, the American auto industry has had to manage intense
foreign competition in its core markets. During the 1990s, highly prot-
able truck and SUV sales buered the Big ree from the eects of for-
eign competition. By the early 2000s, Toyota and others had begun to
inltrate this market as well, leaving American automakers with little
room for error. Aer world nancial markets crashed in 2008, drying up
consumer and business credit, the domestic auto industry in the United
States was in trouble. e heads of the three major auto companies—GM,
Ford, and Chrysler—were c
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Publisher Resources

ISBN: 9781439877067