Skip to Main Content
The Mastery of Innovation
book

The Mastery of Innovation

by Katherine Radeka
October 2012
Intermediate to advanced content levelIntermediate to advanced
265 pages
7h 3m
English
Productivity Press
Content preview from The Mastery of Innovation
81
7
Buckeye Technologies: Lean
Tools for Strategic Alignment
When I rst met Buckeye back in 2008, the main problem they needed to
solve was insucient strategic alignment between the work done in the
product and market development organization, and the needs of the proj-
ect management team. In 2007, this group had experienced a signicant
product failure when an R & D project that took years of work achieved
little to no traction in the marketplace.
Buckeye Technologies is the only global company that makes specialty
bers from wood pulp and cotton. e company uses some of the wood
pulp to make nonwoven textiles that go into products
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Lean Development and Innovation

Lean Development and Innovation

Luciano Attolico
Fearless Innovation

Fearless Innovation

Alex Goryachev

Publisher Resources

ISBN: 9781439877067