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The Mastery of Innovation
book

The Mastery of Innovation

by Katherine Radeka
October 2012
Intermediate to advanced content levelIntermediate to advanced
265 pages
7h 3m
English
Productivity Press
Content preview from The Mastery of Innovation
98  •  Lean Product Development: Make it Work!
CUSTOMER INTIMACY INTELLIGENCE: THE
ABILITY TO CREATE CUSTOMER INTIMACY
Customer intimacy intelligence is the ability to learn about cus-
tomers. To get it, product developers master the core skills that are
required to make the most of a customer interaction: identify specic
customers, make observations, conduct interviews, set up early-look
feedback sessions, and coordinate go-and-see visits. Once product
developers have mastered these skills with their current customers
and products, it becomes much easier for them to learn about new
markets and to engage with customers about future needs ...
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Publisher Resources

ISBN: 9781439877067