Novo Nordisk: Metrics to Drive Change • 131
Discussion Questions
• In your industry, what is the balance of knowledge-creating (inno-
vative) versus transactional processes (verication testing, rote
design)? Does your own PDP acknowledge the dierences between
these two activities?
• How long does it take for you to know whether or not a prod-
uct was successful? How do you know? What measures are most
important?
• How do you measure the health of your product development process?
Next Actions
Create a denition for time to market and review projects for the
past three years to see how long they took. You can place projects
into complexity by category to recognize the dierences between
projects. What patterns do you see?