
150 • Lean Product Development: Make it Work!
functional leaders support the Project Chiefs’ decisions. Phil said, “I can
comfortably take ownership and communicate the passion for what I’m
trying to achieve with a product—I remind people that we own it.”
Project Chiefs are accountable for success or failure of a product—espe-
cially those parameters that drive product acceptance in the market. ey
report directly to the Executive Committee and have all the authority they
need to make market-driven decisions. As a result, the Project Chiefs don’t
get into the details of product design integration. Instead, they are respon-
sible for leading ...