
186 • Lean Product Development: Make it Work!
and gave the leadership team better information for making product con-
cept decisions.
ey dened more products than they needed. In Lean Product
Development, pursuing multiple alternatives stimulates learning that a
team needs before committing with condence to a design. ey capture
the knowledge created through this process, and product concepts that
don’t make it into development can be revisited at a later time. e prod-
ucts that make it through this process have been more thoroughly vet-
ted and are much more likely to be developed without expensive design
loopbacks.
en the tea