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The Matriarch Rules
book

The Matriarch Rules

by Randy Patterson
September 2019
Beginner content levelBeginner
176 pages
3h 59m
English
Wiley
Content preview from The Matriarch Rules

Index

  •  
  • Acknowledgment of setbacks, 33–34
  • Aesthetic, brand, 101–104
  • Aspiration, 145
  • Authenticity, 37, 103
    • branding and, 97–101
  •  
  • Back end of the I'm Too Busy lie, 49–50
  • Benefits-risks-alternatives (BRA) decision-making, 70–71
  • Blakely, Sarah, 91
  • Blatant “I'll Try” lie, 43–44
  • Blogging, 127–128
  • Boundaries and barriers, healthy, 144
  • Branding
    • aesthetic of, 101–104
    • based on compliments you'd like to receive, 101
    • based on passions, 99
    • based on principles you stand for and believe in, 100
    • based on what matters most, 98
    • based on what other people should feel after spending in your presence, 99–100
    • based on what worries you, 99
    • based on your authentic self, 97–101
    • beliefs and principles to fight for and, 100–101
    • brand-shaping role of Matriarchs and, 19
    • of a carefully crafted Matriarch business, 108–111
    • defined, 93
    • discovery session for, 98
    • family, 105–106
    • finding the starting point for, 106–108
    • friendship and, 100
    • how NOT to find yourself and, 103–104
    • by Nike, 94
    • and people as their own brands, 94–96
    • personal style guide and, 104–105
    • target markets and, 109–111
    • voice and, 102–103
    • where you see yourself in 10 years and, 100
    • working for free becoming part of your, 76
  • Business banking, 121
  • Business plans, 119–120
  •  
  • CEO role inventory, 28
  • Check cashing businesses, 14
  • Choice, 55–56
  • “Chump feelings,” 56
  • Communities, giving back to, 89–90
  • Compliments, accepting, 34, 101
  • Conceit, 34
  • Confidence, 63–67
    • being prepared and, 66
    • facing and conquering fears and, 66
    • looking like you have,
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Publisher Resources

ISBN: 9781119572749Purchase book