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The Maverick: Dispatches from an unrepentant capitalist by Luke Johnson

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1. Entrepreneurs and the Rich

Why Run Your Own Business?

What motivates someone to risk everything to pursue the dream of starting their own business? Why chase this vision when most such companies fail? What extraordinary urge forces entrepreneurs to keep taking the plunge, despite terrible odds? This question of motivation has always fascinated me: like most things in life, there are a number of reasons, some of which I have listed below.

1. The Money

The obvious basic reason why people go into business is to accumulate wealth. From such riches flow material luxuries, freedom and status – all of them desirable goals. But there are plenty of ways to get rich and running your own business is not the most certain or simplest. So money ...

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