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The Maverick: Dispatches from an unrepentant capitalist by Luke Johnson

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7. Investing

The Key Questions About Every Investment

Before investing your money in a company, you should do your homework. Only when you have the answers to these 50 key questions will you be able to evaluate the investment risk and rewards.

  1. What experience and track record do the chief executive, finance director and other senior executives have?
  2. How stable is the management team and how are they regarded from within their industry, and by financial journalists, analysts and fund managers?
  3. What is the background and quality of the non-executive directors?
  4. What shareholding do the board own, and have they bought or sold shares in the recent past?
  5. Who are the auditors and stockbrokers?
  6. How long-established is the business ...

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