The MBA Distilled for Project & Program Professionals

Index

Accounting, 40, 47, 48, 50, 57, 60, 61. See also Corporate accounting

Accounts payable, 64, 66

Accounts receivable, 64, 65–66

Accruals, 63, 70

Acquisition, 114, 117, 124

Advertising, 90, 93, 98, 100

Agile methodologies, 126

Anchoring, 57–58

Balance sheet, 44, 45

Behavioral finance

anchoring, 57–58

familiarity bias, 59–60

gambler’s fallacy, 60–61

herd mentality, 58

loss aversion, 59

mental accounting, 60

Belbin Individual Report, 147

Boston Consulting Group (BCG) matrix, 10–11

Brands

brand value, 90–91

commercial entities, 88

competitive landscape, 89–90

consistency, 90

definition, 89

positive attributes, 88

Bureaucratic leadership, 145

Business loan, 111

Business-to-consumer (B2C), 109

Calculated as sales minus cost of goods sold (COGS), ...