CHAPTER four

How to Make the Barriers Fall

HEATHROW TUNNEL AND RESTAURANTS WITHOUT FOOD

BREAKING DOWN our associative barriers is the first challenge we face in our search for the Intersection. But how do we do it? The examples set by Marcus Samuelsson, Charles Darwin, and others can help us understand. In essence, these people succeeded at breaking down their associative barriers because they did one or more of the following things:

  • image Exposed themselves to a range of cultures
  • image Learned differently
  •  Reversed their assumptions
  •  Took on multiple perspectives ...

Get The Medici Effect, With a New Preface and Discussion Guide now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial