The Meeting Spectrum: An Advanced Guide for Meeting Professionals

The Meeting Spectrum: An Advanced Guide for Meeting Professionals

by Rudy R. Wright, E.J. Siwek
Released November 2004
Publisher(s): HRD Press
ISBN: 9780874258394

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Book description

Updated to include coverage of the latest in meeting technology, the second edition of the acclaimed reference for meeting planners is more comprehensive—and useful—than ever. Whether you are a meeting professional or new to event planning...a corporate or association executive or independent consultant...the book synthesize what you need to know to achieve professionalism in the management of conferences, exhibitions, and conventions. Co-author Rudy Wright shares three decades of industry knowledge and experience. He is a professional conference organizer, one of the first to earn the Certified Meeting Professional designation, and founding member/past president of Meeting Professionals International.

Table of contents

  1. The Meeting Spectrum: An Advanced Guide for Meeting Professionals
    1. Copyright
    2. Preface
    3. Acknowledgments
    4. Part One: Meetings and Meeting Professionals
      1. Chapter One: Meetings: A Medium for Communications (1/2)
      2. Chapter One: Meetings: A Medium for Communications (2/2)
        1. AUDIENCE IS THE PRIME FOCUS
        2. WHAT MAKES A SUCCESSFUL MEETING
      3. Chapter Two: Quest For Professionalism (1/2)
      4. Chapter Two: Quest For Professionalism (2/2)
        1. THE MEETINGS INDUSTRY CAST LIST
        2. WHAT MAKES A PROFESSIONAL?
        3. MANAGER OR ADMINISTRATOR?
        4. EDUCATION EMPHASIS IS GROWING
        5. RECOGNITION FOR PROFESSIONALS
        6. PROFESSIONAL DEVELOPMENT
      5. Chapter Three: The PCO as Part of an Organization (1/3)
      6. Chapter Three: The PCO as Part of an Organization (2/3)
      7. Chapter Three: The PCO as Part of an Organization (3/3)
        1. MANAGEMENT ATTITUDE
        2. ACCESS TO THE CHIEF EXECUTIVE
        3. KEY FUNCTIONS OF A MEETING MANAGER
        4. MEETING DEPARTMENT MANAGEMENT
        5. RATIONALE FOR CENTRAL CONTROL
        6. ORGANIZATION AND FUNCTION
        7. INDEPENDENT MEETING PROFESSIONALS
        8. MANAGER OR FACILITATOR?
    5. Part Two: Planning
      1. Chapter Four: Initial Planning (1/5)
      2. Chapter Four: Initial Planning (2/5)
      3. Chapter Four: Initial Planning (3/5)
      4. Chapter Four: Initial Planning (4/5)
      5. Chapter Four: Initial Planning (5/5)
        1. SETTING OBJECTIVES
        2. THE MEETING PROFILE
        3. THE PROSPECTUS
        4. THE MEDIUM AND THE MESSAGE
        5. SITE SELECTION AND INSPECTION
        6. SITE INSPECTIONS
        7. MEETING INSURANCE
      6. Chapter Five: Program Development (1/4)
      7. Chapter Five: Program Development (2/4)
      8. Chapter Five: Program Development (3/4)
      9. Chapter Five: Program Development (4/4)
        1. ELEMENTS OF PROGRAM DESIGN
        2. STEPS IN PROGRAM DEVELOPMENT
        3. PROGRAM DESIGN AND FACILITY REQUIREMENTS
        4. PROGRAM OUTLINE
        5. PROGRAM SESSIONS AND FORMATS
        6. THE BUSINESS AGENDA
        7. GUIDELINES FOR PROGRAM DESIGN
      10. Chapter Six: Program Elements (1/4)
      11. Chapter Six: Program Elements (2/4)
      12. Chapter Six: Program Elements (3/4)
      13. Chapter Six: Program Elements (4/4)
        1. SELECTING THE RIGHT SPEAKER
        2. SPEAKERS BUREAUS
        3. SPEAKER CONTRACTS
        4. DETAILED INFORMATION IS ESSENTIAL
        5. RESPONSIBILITIES OF THE PCO
        6. SPECIAL EVENTS
        7. RESEARCHING & SELECTING ENTERTAINMENT
        8. HOW TO BOOK MUSICIANS AND ARTISTS
        9. TECHNICAL SPECIFICATIONS
        10. THEY COULD HAVE DANCED ALL NIGHT
        11. AWARDS AND RECOGNITION
        12. COMMUNICATING PROGRAM DETAILS
    6. Part Three: Administration and Logistics
      1. Chapter Seven: Budgeting and Fiscal Management (1/2)
      2. Chapter Seven: Budgeting and Fiscal Management (2/2)
        1. MAJOR BUDGET ITEMS
        2. CONTROLLING EXPENSES
        3. DETERMINING FEES
        4. REVENUE PROJECTION
        5. EXHIBITS
        6. RECONCILIATION
        7. RESIDUAL REVENUES
      3. Chapter Eight: Getting There: Air and Ground Travel (1/2)
      4. Chapter Eight: Getting There: Air and Ground Travel (2/2)
        1. PLANNING AND NEGOTIATING AIR TRAVEL
        2. WHAT AIRLINES CAN DO FOR MEETINGS
        3. GROUND TRANSPORTATION
        4. SELECTING A DESTINATION MANAGER
        5. BUSES, VANS, LIMOUSINES
        6. CAR RENTALS
      5. Chapter Nine: Event Promotion and Marketing (1/2)
      6. Chapter Nine: Event Promotion and Marketing (2/2)
        1. MARKETING THE EVENT
        2. MEDIA ANALYSIS
        3. INITIAL ANNOUNCEMENT
        4. FOLLOW-UP MAILINGS
        5. PUBLICITY
        6. A TYPICAL CONFERENCE MARKETING PLAN
        7. TIPS FROM A PRO
      7. Chapter Ten: The Function of Functions: Food and Beverage (1/5)
      8. Chapter Ten: The Function of Functions: Food and Beverage (2/5)
      9. Chapter Ten: The Function of Functions: Food and Beverage (3/5)
      10. Chapter Ten: The Function of Functions: Food and Beverage (4/5)
      11. Chapter Ten: The Function of Functions: Food and Beverage (5/5)
        1. FUNCTIONS AND THE MEETING AGENDA
        2. BREAKFASTS
        3. LUNCHES
        4. DINNERS AND BANQUETS
        5. THE GALA BANQUET
        6. WINE AND DINE
        7. PLANNING CRITERIA FOR ALL MEALS
        8. ROOM AND TABLE DÉCOR
        9. RECEPTIONS AND HOSPITALITY
        10. BEVERAGE SERVICE AND CONTROL
        11. LIQUOR LIABILITY
        12. A REFRESHING LOOK AT REFRESHMENT BREAKS
        13. GUARANTEES: PLAYING THE NUMBERS
        14. THE GASTRO-INTELLECTUAL TRACT
      12. Chapter Eleven: Registration and Housing (1/3)
      13. Chapter Eleven: Registration and Housing (2/3)
      14. Chapter Eleven: Registration and Housing (3/3)
        1. REGISTRATION PROCEDURES
        2. ADVANCE MEETING ANNOUNCEMENT
        3. REGISTRATION FORMS
        4. AUTOMATING THE REGISTRATION PROCESS
        5. PC-BASED REGISTRATION SOFTWARE
        6. WEB-BASED REGISTRATION
        7. A HISTORICAL PERSPECTIVE ON COMPUTERIZED REGISTRATION MANAGEMENT
        8. HOUSING MEETING ATTENDEES
        9. PROCESSING ADVANCE REGISTRATIONS
        10. BADGES
    7. Part Four: Operations
      1. Chapter Twelve: Communications and The Meeting Environment (1/7)
      2. Chapter Twelve: Communications and The Meeting Environment (2/7)
      3. Chapter Twelve: Communications and The Meeting Environment (3/7)
      4. Chapter Twelve: Communications and The Meeting Environment (4/7)
      5. Chapter Twelve: Communications and The Meeting Environment (5/7)
      6. Chapter Twelve: Communications and The Meeting Environment (6/7)
      7. Chapter Twelve: Communications and The Meeting Environment (7/7)
        1. MEDIUM FOR COMMUNICATIONS
        2. PRODUCING AUDIOVISUAL ELEMENTS
        3. A MEDIA ANALYSIS
        4. WORKING WITH MEETING PRODUCERS
        5. PRODUCTION SCHEDULE
        6. PRINCIPLES OF VISUAL DESIGN
        7. VIDEO AT MEETINGS
        8. VIDEO EQUIPMENT AND SYSTEMS
        9. VIDEO APPLICATIONS
        10. AUDIOVISUAL EQUIPMENT AND SYSTEMS
        11. WIRELESS TECHNOLOGY
        12. THE AUDIO IN AUDIOVISUAL
        13. TODAY’S PROJECTION SYSTEMS
        14. DETERMINING SCREEN AND IMAGE SIZES
        15. THE MEETING ENVIRONMENT
        16. VOICE AND DATA COMMUNICATION
        17. STAGING WITH AV
        18. EQUIPMENT SHIPPING AND RENTALS
        19. SURVEYING FACILITIES FOR AV
      8. Chapter Thirteen: Meetings and Event Technology (1/6)
      9. Chapter Thirteen: Meetings and Event Technology (2/6)
      10. Chapter Thirteen: Meetings and Event Technology (3/6)
      11. Chapter Thirteen: Meetings and Event Technology (4/6)
      12. Chapter Thirteen: Meetings and Event Technology (5/6)
      13. Chapter Thirteen: Meetings and Event Technology (6/6)
        1. MEETINGS IN CYBERSPACE
        2. PC/CMP: COMPUTERS AND MEETING PROFESSIONALS
        3. AUTOMATING THE MEETING PROCESS: “A Typical Technical Day”
        4. PRESENTATION TECHNOLOGY
        5. A HARD LOOK AT SOFTWARE
        6. EVALUATING EVENT MANAGEMENT SOFTWARE
        7. MEASURING SOFTWARE EFFECTIVENESS
        8. THE INTERNET AS A PLANNING TOOL
        9. MEETINGS WITHOUT WALLS
        10. VIRTUAL MEETINGS
        11. SIMULTANEOUS INTERPRETATION
      14. Chapter Fourteen: Planning and Managing Exhibitions (1/4)
      15. Chapter Fourteen: Planning and Managing Exhibitions (2/4)
      16. Chapter Fourteen: Planning and Managing Exhibitions (3/4)
      17. Chapter Fourteen: Planning and Managing Exhibitions (4/4)
        1. DECISION FACTORS
        2. VENUE SELECTION
        3. EXPOSITION HOTELS
        4. OTHER PLANNING CONSIDERATIONS
        5. MARKETING THE EVENT
        6. PROMOTING ATTENDANCE
        7. THE EXHIBIT PROSPECTUS
        8. BUDGET AND FISCAL PLANNING
        9. PRODUCTION AND OPERATIONS
        10. EXHIBIT TECHNOLOGY
        11. ON-SITE OPERATIONS
      18. Chapter Fifteen: Pre-Meeting Coordination (1/5)
      19. Chapter Fifteen: Pre-Meeting Coordination (2/5)
      20. Chapter Fifteen: Pre-Meeting Coordination (3/5)
      21. Chapter Fifteen: Pre-Meeting Coordination (4/5)
      22. Chapter Fifteen: Pre-Meeting Coordination (5/5)
        1. PRE-DEPARTURE CHECKLIST
        2. PRE-CONFERENCE MEETING
        3. STAGING GUIDE
        4. HEADQUARTERS AND STAFF ORGANIZATION
        5. COMMUNICATIONS AND TRANSPORTATION
        6. REGISTRATION STAFF AND FACILITIES
        7. COMMUNITY RESOURCES
        8. RECEPTION PLAN
        9. HANDLING VIPs
        10. MASTER ACCOUNT PROCEDURES
      23. Chapter Sixteen: On-Site Operations (1/9)
      24. Chapter Sixteen: On-Site Operations (2/9)
      25. Chapter Sixteen: On-Site Operations (3/9)
      26. Chapter Sixteen: On-Site Operations (4/9)
      27. Chapter Sixteen: On-Site Operations (5/9)
      28. Chapter Sixteen: On-Site Operations (6/9)
      29. Chapter Sixteen: On-Site Operations (7/9)
      30. Chapter Sixteen: On-Site Operations (8/9)
      31. Chapter Sixteen: On-Site Operations (9/9)
        1. RECEPTION
        2. DAILY DUTIES
        3. TROUBLESHOOTING
        4. MEDIA RELATIONS AND THE NEWS ROOM
        5. STAFF MEETINGS
        6. TICKETS AND BADGE CONTROL
        7. MONITORING MASTER ACCOUNTS
        8. MEETING ROOM SETUPS
        9. SPEAKER SUPPORT
        10. THE BUSINESS AGENDA
        11. GUEST PROGRAMS
        12. AUDIOVISUAL AND STAGING
        13. THE SOCIAL AGENDA
        14. THE DEPARTURE PLAN
        15. MEETING EVALUATION
        16. STAFF CRITIQUE AND DOCUMENTATION
        17. AUDITING AND FINANCIAL ANALYSIS
        18. GRATUITIES AND SPECIAL RECOGNITION
      32. Chapter Seventeen: Emergencies, Safety, and Security (1/3)
      33. Chapter Seventeen: Emergencies, Safety, and Security (2/3)
      34. Chapter Seventeen: Emergencies, Safety, and Security (3/3)
        1. GOING ABROAD
        2. SECURITY
        3. DISRUPTIONS
    8. Part Five: International
      1. Chapter Eighteen: Managing International Events (1/7)
      2. Chapter Eighteen: Managing International Events (2/7)
      3. Chapter Eighteen: Managing International Events (3/7)
      4. Chapter Eighteen: Managing International Events (4/7)
      5. Chapter Eighteen: Managing International Events (5/7)
      6. Chapter Eighteen: Managing International Events (6/7)
      7. Chapter Eighteen: Managing International Events (7/7)
        1. TRANSNATIONAL OR INTERNATIONAL
        2. DESTINATION CRITERIA
        3. BASIC PLANNING FOR OTHER CULTURES
        4. HOTELS AND FACILITIES
        5. PROGRAM PLANNING
        6. GOING THE DISTANCE: INTERNATIONAL AIRLINES
        7. USING A DESTINATION MANAGEMENT COMPANY (DMC)
        8. WORKING WITH PROFESSIONAL CONFERENCE ORGANIZERS (PCOs)
        9. AUDIOVISUAL SUPPORT
        10. EXHIBITING ABROAD
        11. PREPARING PARTICIPANTS
        12. MANAGING FOREIGN CURRENCY AND FINANCES
        13. AVOIDING CUSTOMS & IMMIGRATION BOTTLENECKS
        14. SUMMARY OF KEY PLANNING POINTERS
      8. Chapter Nineteen: Organizing and Hosting Multicultural Events (1/3)
      9. Chapter Nineteen: Organizing and Hosting Multicultural Events (2/3)
      10. Chapter Nineteen: Organizing and Hosting Multicultural Events (3/3)
        1. CONGRESS ORGANIZATION
        2. PLANNING CONSIDERATIONS
        3. PROGRAM CONTENT AND POLICIES
        4. LANGUAGE
        5. EXHIBITS
        6. PROMOTION
        7. REGISTRATION
        8. CURRENCY
        9. PROTOCOL
        10. HOSPITALITY
    9. Appendix: Organizations in the Global Meetings Industry

Product information

  • Title: The Meeting Spectrum: An Advanced Guide for Meeting Professionals
  • Author(s): Rudy R. Wright, E.J. Siwek
  • Release date: November 2004
  • Publisher(s): HRD Press
  • ISBN: 9780874258394