Praise for The Membership Economy
“Having seen and experienced the challenges of building long-term sustainable relationships involving membership organizations, Robbie Kellman Baxter offers clear examples and straightforward advice how to achieve success in both the nonprofit and corporate sectors.”
Howard L. Wollner, Chairman, NPR Foundation
“There’s a big difference between subscribers and members. From The Times to The Sun and now at the Wall Street Journal, we are committed to building our relationship with our customers around the principles of membership. Members are more engaged, more connected and more profitable. Read The Membership Economy to learn how to take your organisation from transactional ...