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The Memo by John Hope Bryant

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RULE 2Your Mind-Set Makes or Loses Money and Wealth—You Choose

Before you can be the CEO of anybody else, you must be the best CEO of YOU.

The reality is that YOU are capital. All wealth—and all poverty—begins with you. In fact, it begins within you, with the knowledge in your head and your heart and your soul. With your mind-set.

I believe that fully half of modern poverty—beyond basic issues of sustenance of course—is tied to a poor mind-set, to low self-esteem and a lack of confidence. Because if you don’t feel good about yourself, no one else will. Because if you don’t know who you are at 9 a.m., by dinnertime someone is going to tell you who you are. And bad things will come after that.

Here are some universal truths:

If I don’t like me, ...

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