THEN ALONG CAME THE INTERNET
It is not the strongest of the species that survives . . . It is the one that is the most adaptable to change.
—CHARLES DARWIN
Toward the end of the twentieth century, a kind of virtual bazaar took form with online bidding for goods via The Source, MicroNet, Onsale.com, and, of course, eBay. These platforms were like private auctions attended by the early adopters, mostly computer whizzes with the patience to endure slow dial-up connections and navigate the bits and bytes of computer coding to access deals.
Brick-and-mortar companies felt they could safely ignore these fringe shoppers. Anything happening on the internet ...
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