COST: GIVE ME A STEAL
Price is what you pay, value is what you get.
—WARREN BUFFETT
Let’s face it—everyone loves a bargain.
Most of us can quickly conjure up an idea of what the cost model looks like and understand its attraction to so many businesses. Apples to apples, who doesn’t want to pay less than someone else? But for a long time, cost was difficult to objectively determine. It was more about how someone felt about the price-value exchange versus the dead-net-lowest cost. However, in the Metail era, price information is at every Me’s fingertips, and while bargains on goods and services will inevitably find buyers, competing at the lowest ...
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