CONVENIENCE: MAKE IT EASY FOR ME
Ease your customer’s pain.
—HAZEL EDWARDS, OWNER OF GILLIAN ROBERTS BRIDAL GOWNS
I love getting gas at Costco, and not only because it’s the cheapest gas around. It’s because Costco makes its gas hoses extra long. So if I happen to pull up to the pump on the opposite side of the car my gas tank is on, I don’t have the anxiety of having to turn the vehicle around in a tight space with other cars lined up right behind me waiting their turn. Instead, I can just pull the extra-long hose around my car—something I cannot do anywhere else, because the standard gas station hose is only about six feet long. It also means ...
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