COMMUNITY: MAKE ME FEEL WELCOME
I refuse to join any club that would have me as a member.
—GROUCHO MARX
Unless you happen to be a Goth, love punk music, or are into cult-movie merchandise, you probably haven’t heard of the US mall-based retail chain Hot Topic. The stores are aimed at teens and young adults who see themselves as “counterculture,” selling them everything from licensed band T-shirts and skinny jeans to Funko Pop vinyl action figures and other fringe collectibles. Whatever the counterculture kids are into these days, Hot Topic is where they go to find it.
Beyond just being a store, wherever it opens its doors, Hot Topic strives ...
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