CHAPTER 15
Client Retention
RETENTION OF CLIENTS IS MUCH MORE THAN JUST KEEPING CLIENTS; it should be developing loyal clients. Having loyal clients can be the most important acquisition and growth strategy you can engage in. My definition of “loyal clients” includes those individuals who are “raving fans” of their financial advisor. These loyal clients experience a high level of satisfaction and are then interested in giving their advisors all their business, all their assets, and referrals for new clients, as well as their long-term loyalty.
The objective for any financial advisor who wants to reach the million-dollar level is to have as many loyal clients as possible. Based on my experience and research there are seven important factors that ...
Get The Million-Dollar Financial Services Practice, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
