CHAPTER 26
Business Owners
BUSINESS OWNERS ARE AMONG THE MOST ATTRACTIVE TARGET markets for many different reasons. First, you can build your business through them in many different ways; second, they have a decision-making mentality; and third, they include more millionaires than any other group in the United States. A recent survey found that 52 percent of investors with a net worth between $1 million and $10 million are business owners, 67 percent of those with between $10 million and $50 million are business owners, and 85 percent of those with more than $50 million are business owners. The higher the net worth, the higher the percentage of business owners. Lastly, most profitable business owners will have a significant liquidity event when ...
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